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A Quick Start Guide - Home and School Association Leader Kindergarten-Grade 12Home and School Associations are formed by parents supporting the Adventist school(s) their children attend. This booklet includes sections on: promoting Adventist education, planning meetings and events, communicating with the church, encouraging parents... -
Capturing the Silent Killers of the Best-laid Marketing Plans Kindergarten-Grade 12Cafferky identifies several barriers to successful marketing plans. He shares how careful planning, focused marketing, coordination, communication, and organization can be essential to effective marketing. -
Covenant Leadership - A Biblical Model for Marketing without Marketing Kindergarten-Grade 12McKenzie presents a Biblical model for marketing without marketing. This presentation was part of the 2005 Marketing Our Mission Summit. -
Critique Your Marketing Materials Kindergarten-TertiaryWhat marketing tools does your school have available? How are these tools helping you market your mission? These and many other helpful tips are included in this PowerPoint presentation by Dan Day, Vice President for Marketing & Enrollment Services at... -
Customer Service Kindergarten-Grade 12McKenzie shares that effective customer service is not accidental, but intentional. He provides examples from several companies and offers suggestions for Adventist education. -
Developing a Marketing Plan Kindergarten-Grade 12This PowerPoint addresses what marketing is and is not, and how to go about developing a marketing plan. This presentation was part of the 2005 NAD Marketing Our Mission Summit. -
Does Adventist Education Still Have a Niche? Kindergarten-Grade 12McKenzie discusses the Nude, Nudge, and Niche Factors in marketing Adventist education. He encourages administrators to face the bare facts, find solutions, and focus on the unique mission of Adventist education. This presentation was part of the 2005 NAD... -
Factors Promoting Abstinence Among Adventist Youth - A Report TertiaryThis article explores youth within the Seventh-day Adventist Church, and their interactions with substance use within the context of the Adventist belief in abstinence. The data was collected using questionnaires administered to Adventist youth and explores... -
Five Ways to Promote Your School during Summer Kindergarten-Grade 12Five practical ways pastors and principals can promote their church school during summer months. -
JAE Editorial: Getting Out the Good Word! Tertiary-LifelongThis special issue of JAE compiles and shares presentations made by the presidents of North American Division colleges and universities on the special character of Adventist higher education. These speeches were made at the Higher Education Colloquium in Angwin,... -
Marketing 101 Kindergarten-Grade 12Blackmer outlines the basics of marketing Adventist education in the North American context. -
Marketing Adventist Education in North America Kindergarten-Grade 12Tucker presents discussion and research reports on marketing Adventist education in North America. Included in this presentation are the following: NAD Focus Group Data, Focus Group Survey Reports, Survey Results, and Survey Instrument. -
Marketing Ideas that Work - Small Schools Kindergarten-Grade 12Rouse shares effective marketing ideas that work, specifically for teachers, school boards, constituents, parents, and pastors. -
Marketing Your Way Kindergarten-Grade 12Penner's presentation suggests three steps to marketing your mission: clear your mind and your desk, find your postion and polish the image, focus on moving the student to action. -
NAD Office of Education Marketing Presentation Kindergarten-Grade 12Tucker and Blackmer answer critical questions about marketing Adventist education. Addressed are questions such as What is Marketing?, Why is marketing Adventist education necessary?, Who is the Competition?, Who is our Market?,... -
Reputation Marketing - How to Share Success, Build Your Image, and Create Kindergarten-Grade 12Sauder shares how to take the good things happening at your school and turn them into opportunites to promote your school's mission and committment to excellence. A seminar booklet accompanies the PowerPoint presentation. -
The School Board: If You Build It, They Will Come! Kindergarten-Grade 12Seely outlines the process of building an effective school board. -
Turning Guests into Family in One Easy Visit Kindergarten-Grade 12Becker shares how careful planning can turn school visits into effective marketing opportunities. -
Word-of-Mouth Marketing Kindergarten-Grade 12Cafferky discusses the value and benefits of word-of-mouth marketing, citing examples from early Bible times to present day theories.