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A New Game! Can We Play as a Team? Tertiary-LifelongBob Paulson discusses the advantages of Adventist colleges and universities working together as a team in the areas of enrollment and tuition, teacher training and technical support, purchase power, early enrollment programs for high school students, and sponsoring online courses and teachers. -
An Effective Marketing Plan for Home Economics Grade 9-LifelongWhat kind of marketing strategies can help dispel the misconception that home economics is merely training for homemaking? Four strategies for marketing home economics are suggested. Making the subject relevant to the lives of young people requires innovation... -
An investigation of perceptions of recruiting strategies - utilized for home economics students in three Seventh-day Adventist institutions of higher education in the United States of America TertiaryProblem: In view of the decline in enrollment among institutions of higher education in general and in SDA institutions in particular, a study of the factors influencing the reason for choice of college as well as other pertinent factors was conducted.... -
An Open Letter Kindergarten-LifelongDo you like what you see when you drive up to your school? A school's physical plant is sometimes its best recruiting tool. Shared here are simple ideas on how schools can cultivate an attractive and welcoming climate outside, for the entrance, throughout... -
Andrews University Archived Webinars Kindergarten-TertiaryFind archived webinars for principals, beginning in 2011, shared by the Leadership Department at Andrews University. Topics include budgets, ethical and spiritual leading, team building, technology, marketing and recruiting, collaboration, and more. -
Can Adventist College Boards Pass the Test? Tertiary-LifelongWith higher education facing serious financial, enrollment, and identity challenges, college boards are the object of considerable discussion and controversy. During this year following the General Conference Session most of the Adventist colleges and universities... -
Capturing the Silent Killers of the Best-laid Marketing Plans Kindergarten-Grade 12Cafferky identifies several barriers to successful marketing plans. He shares how careful planning, focused marketing, coordination, communication, and organization can be essential to effective marketing. -
Challenges Facing Honors Education Tertiary-LifelongThe following challenges facing honors education are discussed in this article: recruitment, retention, scheduling, funding, definition, and philosophy. -
Do You Deliver What You Promise? Kindergarten-LifelongStudents as customers? G. Charles Dart cites practical lessons schools can learn from businesses in the areas of competition, customer service, product analysis, and advertising. He posits that Adventist schools should take the lead when it comes to customer service, ethical advertising, and delivering a superior product making sure the product matches the promise. -
Does Adventist Education Still Have a Niche? Kindergarten-Grade 12McKenzie discusses the Nude, Nudge, and Niche Factors in marketing Adventist education. He encourages administrators to face the bare facts, find solutions, and focus on the unique mission of Adventist education. This presentation was part of the 2005 NAD... -
Educating Academy Students for Multicultural Society Grade 9-Grade 12What can a school and its faculty do to create an atmosphere that goes beyond tolerance to acceptance and close fellowship among different races and cultures? It requires careful planning by administration and faculty, a philosophy that all have been created... -
Effective Recruiting for the Long Term Kindergarten-LifelongWith planning and organization, most schools can develop an active, systematic recruitment plan that will boost enrollment. Imperative to an enrollment plan's success, however, is the support of the school board and constituent churches in promoting the plan. -
Empty Desk Prayer Initiative Preschool-Grade 12Why empty desks in our classrooms? And what can we do about them? Is this just a challenge of marketing for our schools? Is it time to think differently? It is a matter of great concern if a child, for whatever reason, is not at one of our schools. Through... -
Factors that Influence the Desire to Become Teachers of Technology - An Australian Study Kindergarten-LifelongThis TEACH Journal article reports on researchers who collected data from 337 pre-service teachers enrolled in Technology Teacher Education Programs, in eight tertiary institutions. Strategies for promoting technology teaching and increasing TTEP student intake are proposed, based on the findings. -
Fixing the Schools Kindergarten-LifelongWell-educated consumers of private education often seek out Adventist education for their children. Marketing does not reject the timeless principles or the sacred mission of Seventh-day Adventist education, but uses them to build innovative programs. -
Growing Adventist Higher Education Without Leaving Our Roots Behind Tertiary-LifelongAs schools move beyond the traditional pool of applicants and aggressively pursue international, non-denominational, and non-Adventist students, the need to create a balance between the changing clientele and Adventist roots becomes a crucial issue. Payne... -
Home Economics Methods for the Secondary Level Grade 9-Grade 12Ideas and teaching methods for getting secondary students interested in home economics. Ideas include teacher enthusiasm, using a variety of methods, making the classroom surroundings pleasant, and establishing guidelines and then letting students pick the... -
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JAE Editorial: A Renewed College Commitment Tertiary-LifelongFrom 1975 to 1984, the percentage of Seventh-day Adventist students attending Seventh-day Adventist colleges decreased. Between 1984 and 1990, the percentage went up. The editorial suggests that one reason for the increase might be an emphasis on hiring more... -
JAE Editorial: Alarming Trends Kindergarten-LifelongThe results of a 1990 study that compares current enrollment in Adventist schools with 1975. The study found that the ratio per 1000 Adventist students had gone down significantly while the percentage of non-Adventist students had gone up significantly. While... -
JAE Editorial: Global Trends in Adventist Education Kindergarten-LifelongHumberto Rasi discusses several trends in Adventist education such as academic quality, parental involvement, teacher accountability, enrollment, spirituality and biblical values, service orientation, missionary service, strategic planning, innovation, and... -
JAE Editorial: Reading, 'Riting, and Recruiting Kindergarten-LifelongGene Edelbach's editorial addresses current enrollment concerns in Adventist elementary schools, academies, colleges and universities throughout the North American Division, and states that the goal and challenge for educators should be to double the number... -
JAE Editorial: The Task Ahead Kindergarten-LifelongIn assessing the figures of the last fifty years, Rasi notes that while membership in Adventist churches is increasing, enrollment in Adventist schools is decreasing. This editorial offers comment on how the Adventist church can address the current trend and... -
JAE: Of Interest to Teachers Kindergarten-LifelongThis Journal of Adventist Education column features current news, reports, and updates of interest to educators. In this issue: Spending and School Achievement are Connected, New Study Shows; IQ tests versus Multiple Intelligence Theory; Improving High... -
Let Your Customers Do the Talking Kindergarten-LifelongWord-of-mouth advertising can revolutionize a recruitment program and overall school enrollment. Finding parents and supporters who are positive talkers, and convincing them to promote your school, is the challenge addressed by Cafferky, an international marketing specialist. -
Marketing - Responding to Change in a Changing Environment Kindergarten-LifelongThe focus of marketing Adventist schools has changed since the 1970's. This article explores the "Adventist advantage," especially showing how small schools can showcase their uniqueness. -
Marketing Adventist Education in North America Kindergarten-Grade 12Tucker presents discussion and research reports on marketing Adventist education in North America. Included in this presentation are the following: NAD Focus Group Data, Focus Group Survey Reports, Survey Results, and Survey Instrument. -
Marketing Ideas that Work - Small Schools Kindergarten-Grade 12Rouse shares effective marketing ideas that work, specifically for teachers, school boards, constituents, parents, and pastors. -
Marketing Ideas That Work for Academy Day Schools Kindergarten-Grade 12Carey shares marketing ideas that work for Adventist day academies. He discusses the 4 P's (product, price, place, promotion) and the 4 M's (motive, markets, messages, methods), trends in Adventist education, barriers to effective marketing, and suggestions... -
Marketing Your Way Kindergarten-Grade 12Penner's presentation suggests three steps to marketing your mission: clear your mind and your desk, find your postion and polish the image, focus on moving the student to action. -
NAD Focus Group and Survey Report Kindergarten-Grade 12The NAD Focus Group Report presents results from a study that sought to identify why the majority of Adventist students are not enrolling in SDA schools, and to determine how best to market Adventist education throughout the North American Division. -
NAD Office of Education Marketing Presentation Kindergarten-Grade 12Tucker and Blackmer answer critical questions about marketing Adventist education. Addressed are questions such as What is Marketing?, Why is marketing Adventist education necessary?, Who is the Competition?, Who is our Market?,... -
Personal Ministries in Seventh - day Adventist Congregations Today TertiaryThis paper reports a research of personal ministries in Seventh-day Adventist Congregations today. It is one of the series of reports under the general title Faith Communities Today (FACT) prepared by the Center for Creative Ministry. -
Practical Public Relations Kindergarten-LifelongDespite limited financial resources, schools can do much to create positive perceptions and build relationships with the community, parents, prospective students, and the media. This article gives practical and creative examples of building relationships with... -
Project Affirmation - Finding New Ways to Market and Enhance Adventist Education Kindergarten-LifelongProject Affirmation is a planned process to encourage change within the North American Adventist system of education. Its primary goal is to engage North American educators in dialogue that will encourage them to embrace a shared vision of the mission of Adventist... -
Providing Our Youth With Access and Opportunity to Attend Adventist Colleges TertiaryThis article, from the JAE special issue on higher education, reports on research that details how Adventist families and young people describe their feelings about Adventist colleges as well as what they want and expect. The findings should be widely applicable... -
Recruiter or Anti-Recruiter? The College Instructor's Role in Marketing Tertiary-LifelongAll Adventist colleges and universities have four marketing tools: academic programs/facilities, money, students, and faculty. Of these four, the faculty play a significant role advertising the school's academic quality while maintaining strong relationships... -
Recruiting Strategies for Adventist Schools Kindergarten-Grade 12Researched and practical insights regarding marketing and recruitment for Adventist elementary and secondary schools; a graduate research assignment shared by an experienced Adventist educator. -
Recruiting Students at Every Level Kindergarten-Lifelong"Where have all the students gone?" is a crucial question being asked by Adventist church schools, academies, colleges and universities. Every recruitment program needs to identify who and where the target markets are, and through a program of direct... -
Relationships among selected internal/external variables affecting decision-making in the roles/functions of research university provosts TertiaryProblem: In the business and corporate world, there exists a unique collection of proven decision-making tools, techniques, and management ideas. There is, however, no clear definition and empirical analysis relative to the nature of the relationships... -
Removing the Financial Barriers to Enrollment Kindergarten-LifelongWhile finances may be a crucial factor in preventing students from obtaining a private school education, it is the number one factor in increasing enrollment and enlarging an institution. Considerable discussion is given to assessing the changing characteristics... -
Reputation Marketing - How to Share Success, Build Your Image, and Create Kindergarten-Grade 12Sauder shares how to take the good things happening at your school and turn them into opportunites to promote your school's mission and committment to excellence. A seminar booklet accompanies the PowerPoint presentation. -
School Marketing Information and Brochure Template 0-2 years-Grade 12A small school principal-teacher provides information about how to market Adventist schools. Photos are included as examples, as well as a brochure template. -
Secondary Recruiting in Seventh-day Adventist Elementary Schools Kindergarten-Grade 12Turner's notes from his presentation on effective recruiting strategies for Seventh-day Adventist elementary schools. -
Southern Union K-12 Educational Employment Manual Kindergarten-Grade 12The 98 page Southern Union Employment Manual draws the major employment policies related to K-12 educational personnel from the Education Code K-12 of the Southern Union Conference of Seventh-day Adventists. -
The Children's Ministries Coordinator Preschool-Grade 6A step-by-step guidebook for children's leaders in organizing and running efficient Childrenâs Ministries programs in the local church. Developed by the General Conference Department of Children's Ministries, it offers dozens of ideas for organizing... -
The Process of Creativity Kindergarten-Grade 12McVane discusses the necessity of the creative process in a rapidly changing market. He notes that since the consumer today is very different from the consumer of 10 years ago, Adventist education needs to assess the needs of current consumers. -
The Substitute Teacher: Essential Partner in Christian Education Kindergarten-Grade 12It is time for Christian educators to critically examine substitute teaching programs in Christian schools. Principals should take responsibility for developing a substitute teaching program that includes recruitment, orientation, supervision, and evaluation.... -
The Teacher Makes the Difference Kindergarten-Grade 12What is the primary purpose of Adventist Christian education? The author emphasizes that the mission of Adventist education is to lead youth to accept Jesus Christ as their personal Savior. Shared is the story of Angela and her journey to Christ as a result... -
Ties That Should Bind our Academies and Colleges: Cooperation and Collaboration Tertiary-LifelongThis article lists a dozen examples and benefits of how colleges and academies achieve true collaboration through teamwork. -
Turning Guests into Family in One Easy Visit Kindergarten-Grade 12Becker shares how careful planning can turn school visits into effective marketing opportunities. -
Using the Web Effectively Kindergarten-Grade 12McVane shares pointers on developing school websites that can effectively market your school. -
What Alumni Can Do For Their School Tertiary-LifelongThis article from the JAE special higher education issue suggests what alumni can do to increase the viability of their alma mater. -
Word-of-Mouth Marketing Kindergarten-Grade 12Cafferky discusses the value and benefits of word-of-mouth marketing, citing examples from early Bible times to present day theories. -
You Can't Tell a School By Its Name Tertiary-LifelongThis article from the JAE special higher education issue asks what causes so many colleges and universities that began as Christian institutions to lose their identity. A survey of some possible practical, emotional, and philosophical contributing factors...