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  • Adventist Resource
    A Christian Educator's Critique of Television Advertising Tertiary-Lifelong
    "The heart of the paper explores some of the key areas of controversy in the industry today from the perspective of Christian principles and concerns...suggestions are offered for how the conscientious disciple of Christ should respond and relate to these issues appropriately--in the career setting or in the family room." This paper was presented at the 3rd Institute of Christian Teaching.

  • Adventist Resource
    Adolescent Consumers - A Study of the Relationship between Media, Advertising and Consumption Tertiary
    This paper aims to survey the relationship between TV and Internet advertising and the consumption decisions of 5th and 8th grade students. To compare the students' answers, identify the degree of participation and "influence" of these media in both...

  • Adventist Resource
    Adventist Education Marketing Resources - North American Division Kindergarten-Lifelong
    Available to promote Adventist education and your local school are fliers, brochures, church bulletins and posters.

  • Adventist Resource
    Advertising and Power in Consumer Society - Commitment or Indifference? Tertiary
    This is a work about advertising and its implications in society and aims to discuss the inversion of roles and values of individuals in their relations with the environment in which they live and act. Based on bibliographic research and non-systematic analysis...

  • Adventist Resource
    Capturing the Silent Killers of the Best-laid Marketing Plans Kindergarten-Grade 12
    Cafferky identifies several barriers to successful marketing plans. He shares how careful planning, focused marketing, coordination, communication, and organization can be essential to effective marketing.

  • Adventist Resource
    Communication Studies and Advertising Copywriting - The Alignment Between Communication Theory and Practice From the Perspective of Social Evolution Tertiary
    Communication studies is an activity completely dependent on the understanding of the scientific field of communication, just as advertising copywriting is. communication, just as advertising copywriting is. Finding boundaries within the field that clearly...

  • Adventist Resource
    Critical Thinking and the Media Kindergarten-Lifelong
    We are inevitably influenced by what the media blitz hits us with every day. We become like what we behold and it is important to critically sift through the barrage, recognize bias, understand the various persuasion techniques used, make informed decisions about fact, fiction, opinion, and to dig for Truth.

  • Adventist Resource
    Critique Your Marketing Materials Kindergarten-Tertiary
    What marketing tools does your school have available? How are these tools helping you market your mission? These and many other helpful tips are included in this PowerPoint presentation by Dan Day, Vice President for Marketing & Enrollment Services at...

  • Adventist Resource
    Developing a Marketing Plan Kindergarten-Grade 12
    This PowerPoint addresses what marketing is and is not, and how to go about developing a marketing plan. This presentation was part of the 2005 NAD Marketing Our Mission Summit.

  • Adventist Resource
    Down Syndrome and the Media - An Analysis of the Issue of Stigma in Institutional Advertising Tertiary
    This article aims to unveil and understand the implicit characteristics in the propaganda of institutions linked to the work of assisting to people with disabilities, especially people with Down Syndrome, in the last decade (1996 to 2005) and its possible...

  • Adventist Resource
    Higher Education Students' Motivational Orientations - An Exploratory Study with Students from the Social Communication Course Tertiary
    This study aims to investigate, in an exploratory way, the motivation to learn of college students, in addition to investigating how the teaching practice contributes to changing the motivational orientation of these students. The sample was composed of 19...

  • Adventist Resource
    How to Fight Drug Abuse Through Legislation Grade 5-Lifelong
    This JAE article examines alcohol-related legislation and tobacco laws. Statistics on alcohol-related accidents and changes in alcohol-related laws are presented. Tobacco use, laws, and advertising are discussed. Home and school organizations, student groups,...

  • Adventist Resource
    Marketing Ideas That Work for Academy Day Schools Kindergarten-Grade 12
    Carey shares marketing ideas that work for Adventist day academies. He discusses the 4 P's (product, price, place, promotion) and the 4 M's (motive, markets, messages, methods), trends in Adventist education, barriers to effective marketing, and suggestions...

  • Adventist Resource
    Marketing Your Way Kindergarten-Grade 12
    Penner's presentation suggests three steps to marketing your mission: clear your mind and your desk, find your postion and polish the image, focus on moving the student to action.

  • Adventist Resource
    Persuasion at any Price - Dark Roads of Advertising Tertiary
    Today, there is an intense concern and interest for the development of programs and business actions that are concerned with social issues, especially in the field of ethics and honesty. This paper analyzes the implicit characteristics in advertising, reflecting...

  • Adventist Resource
    Pricing Policy - A Qualitative Study Based on the Customer's Perception of Value Tertiary
    The current market conditions do not allow the company to base its pricing policy only on its production costs. The customer's perception of the value of a product/service directly affects his notion of price and, consequently, his purchasing decision. The...

  • Adventist Resource
    Reputation Marketing - How to Share Success, Build Your Image, and Create Kindergarten-Grade 12
    Sauder shares how to take the good things happening at your school and turn them into opportunites to promote your school's mission and committment to excellence. A seminar booklet accompanies the PowerPoint presentation.

  • Adventist Resource
    School Marketing Information and Brochure Template 0-2 years-Grade 12
    A small school principal-teacher provides information about how to market Adventist schools. Photos are included as examples, as well as a brochure template.

  • Adventist Resource
    The School Board: If You Build It, They Will Come! Kindergarten-Grade 12
    Seely outlines the process of building an effective school board.

  • Adventist Resource
    Using the Web Effectively Kindergarten-Grade 12
    McVane shares pointers on developing school websites that can effectively market your school.